commercial management

Do you want to stand out in commercial management? Have you ever thought about taking a sales course?

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Want to become a high-performance salesperson? Then it’s time to think about taking a sales course!

The offers are many, as are the structures and prices of the courses. It is possible to find everything from free training to elaborated courses, with investments in excess of R$5,000. The important thing is to look carefully and bet on the one that brings together the most enriching elements for the professional’s journey.

Want to know more about sales courses and sales training possibilities?

Keep reading this article!

Why invest in a sales course?

Investing in training is always a good tip for professionals looking to stand out in their roles. With sellers, it’s no different. By betting on a sales course, professionals have the opportunity to:

  • reinforce knowledge already acquired;
  • learn new sales and negotiation techniques from the team of Lahore smart city ;
  • meet other professionals in the market, expanding their network of influence and networking;
  • boost your sales performance;
  • absorb new tools for prospecting and converting customers;
  • acquire leadership skills, becoming able to manage a team;
  • Understand different ways to win new customers.

Does the seller need to go to college? 

It is important to bear in mind that, in Brazil, there is still no sales course in the higher education modality. Therefore, you don’t need to go to college to work in the sales sector. Despite this, some higher education courses, such as Administration, Economics or Commercial Management, can add relevant knowledge to the salesperson’s performance.

Regardless of academic background, there are essential skills for a successful salesperson. They are those that he develops throughout his life and known as soft skills (or personal skills), such as:

  • waist game;
  • good communication;
  • listening ability;
  • good memory;
  • skills with improvisation;
  • oratory;
  • organization;
  • responsibility;
  • Etc.

What do you learn from a sales course? 

Although it is not mandatory to go to college to become a salesperson, sales courses are highly recommended for professionals seeking high performance. It is possible to find courses with different structures, models and durations. In general, sales courses are divided into two fronts: professional skills and personal skills.

Courses focusing on professional skills teach you to:

  • manage teams;
  • manage customer portfolios;
  • organize the routine;
  • operate sales systems;
  • perform follow-ups;
  • explore sales techniques;
  • use marketing for sales;
  • Etc.

Sales courses focused on personal skills, on the other hand, focus on:

  • personal development;
  • neurolinguistics programming techniques for sales;
  • time management;
  • emotional intelligence;
  • Etc.

Is it possible to take an online sales course?

Yes, it is possible to take an online sales course. With the evolution of technology and the popularization of the EAD (distance education) methodology, it became easier to transpose the teachings of the commercial area to fully digital teaching formats.

In this way, it is possible to absorb knowledge from major references in the sales area without the need for high investments and, above all, without the obligation to be in person at a certain place and time.

Why is it beneficial to take an internet sales course? 

Investing in an online sales course has numerous advantages. The first of them, as mentioned above, is the exemption from the need to attend a place and time to do the training.

With this, flexibility is gained, after all, it is possible to attend classes asynchronously (without tutors and students being online at the same time).

In addition, investing in training via the internet also makes it possible to:

Autonomy in learning

In addition to allowing flexibility in dates and times, the internet sales course also gives the student great autonomy in the learning process.

There is no need to adhere to strict schedules of classes and activities, and sellers can synchronize their theoretical learning with practical experience.

Imagine, for example, that you conduct sales training divided into modules. It is possible to dedicate yourself to a module, explore what you have learned in practice, and only then move on to the next one: without haste and with total dedication.

Current and modern learning tools

Another advantage of the course of online sales is the availability of different types of digital content to support learning.

In a digital course, you can have access to video classes, webinars with renowned figures in the sales sector, animations, interactive activities, and more.

Smaller investment

Both for companies and for sellers who seek their training autonomously, investing in online education saves resources.

This is because, in addition to the monthly tuition costs added to training, on-site education also requires investments in logistics, travel, food, and teaching materials.

In distance learning, the amount paid for the course guarantees access to the content anywhere, anytime, and completely.

What is the best sales course? 

Another advantage not yet scored for investing in an online sales course is the possibility of completing the training at numerous renowned institutions in the segment.

The IEV – Institute for Specialization in Sales, for example, has been operating in the segment since 2014 and has already surpassed the mark of 450 companies served and 5,000 students.

Our solutions portfolio is divided into offerings for companies and sellers looking to specialize. The courses are online and offer all the peace of mind and flexibility for students to meet the schedule according to their availability.